5 min read

Tips to Choose the Best Logistics Company in India

November 11, 2022 by Rashi Sood - 5 min read

A logistics company plays a crucial role in ensuring your orders are delivered on time, and your customers are happy with your brand. How you zero in on the best logistics company in India that manages all your logistics services affects your business strategies. In all, an efficient logistics company is the backbone of a D2C brand, without which it cannot succeed.

logistics company in India

However, finding the best logistics company in India is a tiresome task that needs a lot of work on your part. But, once you have chosen the best logistics partner, you can rest assured that your order fulfillment is in good hands.

To make things easy for you, here we have compiled a list of points that you need to consider while choosing the best logistics company in India for your D2C brand.

Shipping Cost

While you must want to look for a logistics partner that offers its services at the lowest rates, it is necessary that you look for the right services at the right cost. Besides, a logistics partner might have low shipping rates but other hidden costs like extra charges for COD orders and weight discrepancies. All these costs can burn a hole in your pocket.

This is why it is crucial that you not only look for a company that has lower shipping costs but offers other services at cost-effective rates. Also, you need to know the exact services you need and what your budget is. This will help determine the right and cost-effective logistics partner.

Greater Pin Code Coverage

The pin code coverage of the logistics partner is one of the crucial things that you must check. But, before you set out to look for the highest pin code coverage, it is crucial that you know the exact locations and pin codes that you receive the most significant number of orders from. This may include tier 2 and tier 3 cities that are not reachable by most courier partners.

logistics company in India

Order Tracking Facility

Real-time order tracking is essential for the best customer service. You must offer your customers a good post-purchase journey to turn them into loyal customers and increase repeat purchases. You must send your customers regular and real-time updates to keep them excited. So, you must look for a partner that offers real-time tracking updates via SMS, email, and WhatsApp.

Delivery Speed

The eCommerce industry has changed a lot over time, and so have customer demands. They now prefer faster order deliveries, so you must also deliver your orders faster to keep up with their expectations. This is why you must look for speedy order deliveries at the lowest rates from the logistics company you are choosing.

Accordingly, you can make a list of the companies that offer same-day/next-day delivery, hyperlocal delivery, and express delivery. You can further narrow down the list based on the price they are charging.

RTO Percentage

A high RTO percentage is unwelcome by every online seller. Notably, the bigger your brand gets, the higher the RTO percentage will get, as your incoming orders will also increase. Though it is a challenge that can’t be ignored, you need to keep it under control. 

Therefore, you will have to look for a logistics company that can help you keep your RTO orders low so you can meet your order fulfillment targets. Most logistics companies work towards addressing the reasons for RTO delayed deliveries, stuck shipments, and failed deliveries. Also, the partner must be well-equipped to manage your RTO orders well. 

Efficient Returns Management

Even if all your orders are delivered on time, and you offer the best customer service, you still can’t stop your customers from returning or canceling orders. Sometimes the order is damaged in transit. Or the customers simply don’t need the product anymore.

Customers won’t think even once while canceling an order, but you don’t have that luxury. However, you got a chance here to give them a reason to think about your brand whenever they need the product again. So, as the customer-friendly brand that you are, you must have an easy and straightforward return process. Your customers must not feel they made a mistake by ordering from you in the first place.

The logistics company that you are finalizing, must have an efficient team and the required infrastructure that can handle and process the return orders. In all, apart from having efficient forward logistics, they must have a good reverse logistics mechanism. 

Provide Same/Next Day Delivery

Secured Delivery

As discussed above, sometimes the product is damaged in transit. Since a lot of products are picked, shipped, and delivered every day, some products are lost in transit. However, this can be heavy on your pocket. So, look for a logistics company that also offers an option to secure shipment against damage and loss. This added service will make you feel comfortable while your product is in transit.

Track Record

Lastly, look for the track record of the logistics company that you are finalizing. A logistics partner’s overall performance and true value can be determined by the reviews and feedback it gets from its other clients. After all, you definitely would want to trust a reputed company with your order fulfillment process.


Logistics companies in India have been growing exponentially lately. They are embarked to contribute significantly to the entire logistics company. 3PL companies have also become an essential part of Indian eCommerce. Online brands can trust 3Pl companies with their logistics and order delivery operations. Not just that, but online D2C brands can also trust 3PLs like Shiprocket Fulfillment for their inventory storage.

Shiprocket Fulfillment
Nov 11, 2022 by Rashi Sood

Leave a Reply

Your email address will not be published.