6 min read

Intelligent Tricks to Decrease RTO for Your D2C eCommerce Business

June 30, 2021 by Srishti Arora - 6 min read

Did you know, at least 30% of all products are ordered online or returned? Moreover, 92% of consumers believe that they will buy from the store again if the return process is easy, and over 79% of consumers want free return shipping. 

This implies that returns play a massive role in the decision-making process of purchasing a product. However, returns are not such a good story for eCommerce sellers.  They involve huge commitments, shipping amounts, and resources that can drain out almost all funds out of the business. Most courier companies offer higher return charges as compared to forwarding charges.

Most times, the reasons for these return orders are the product not delivered on time, receiving the wrong item, COD amount not available, a fake attempt to provide the product, etc. 

In most cases, these situations can be avoided, and the product can be successfully delivered. You just need to be careful about a few things, and you will reduce your RTO. Let’s look at what RTO is and how you can reduce it for your eCommerce business. 

What is an RTO Order?

RTO stands for return to origin. It means that whenever an order is returned or undelivered, it will be returned to where it was picked up from. In most cases, courier companies ask the sellers if they want to return the order, and the sellers have to pay for the return charges. 

Why are RTO Orders Difficult to Handle?

RTO orders are challenging to handle because you have to incur separate charges for them. In most cases, the shipped product also becomes unusable because of the constant to and fro. If the product was the last of the lot, there are huge chances that it might not be used. Also, if the product was sold in the sale and you had to incur forward shipment charges for it, there is a big chance that you might go into loss if you pay for the return charges. For cash on delivery orders, the situation is even worse as customers refuse to pay for the order, and you also have to bear the return delivery charges. 

Most times, consumers just miss the order or are dissatisfied with the delivery because it is delivered late. In such cases, RTO can be avoided. 

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Why Should You Aim to Reduce RTO?

You should aim to reduce audio as it directly impacts the delivery performance. If you are constantly getting an RTO from an area, it is indicative that either fraud is being committed or the pin code is acceptable to many RTOs. Also, higher RTO tells you about the customer’s delivery experience. If the RTO is happening because the product is being delivered late, is faulty, or inaccurate, it means that the overall delivery experience is also being impacted. You must reduce RTO if you want to say that on your logistics costs and provide a superior delivery experience to your customers. 

Let’s look at how you can reduce at you with 3PL fulfilment providers like Shiprocket Fulfillment

How Can You Reduce RTO with Shiprocket Fulfillment?

Fulfillment Centers Across India

Shiprocket Fulfillment’s centers are located across several zones in India. This means that with fulfillment centres located in places like Delhi, Bengaluru, Gurugram, Kolkata, Mumbai, Surat, Jaipur, and Guwahati, you can quickly deliver products at a much faster rate. Also, you can practically have warehouses across the country and ensure that your products get delivered in the best shape possible. 

Store Inventory Closer to Buyers

The next advantage of Shiprocket Fulfillment is storing inventory closer to buyers. With fulfillment centres in the various cities listed above, you can stock your products closer to the buyer’s delivery location. You can also conduct demand forecasting with the help of predictive analytics and assess which Pin code or zone has the maximum demand for a particular product. This will help you evaluate your business better, and you can logically decide in which fulfillment center you want to store the inventory. With this, you can deliver your products faster and ensure that the right product is delivered to the customer. This ensures that you reduce audio by 60% by eliminating minor causes like skipped delivery or authentic products. 

Deliver 3x Faster

A vital benefit of utilizing Shiprocket Fulfillment is that you can deliver orders 3X faster. Since your products are stored closer to the customer and shipped with 99.9% accuracy with a skilled team, the shipping time can also be reduced with a lower first-mile and last-mile completion time. Courier companies can also pick up the products in bulk and ensure that they successfully deliver them faster within a specific zone or region. This ensures that the products are delivered within time, and RTO, because of late delivery, faulty products, or orders being missed, can be avoided. 

Reduced Order-to-Ship Time

Marketplaces usually have stringent fulfillment requirements for businesses. Also, customers expect receiving products within 1 to 2 days of ordering from significant marketplaces. To fulfill these requirements and ensure that the orders are not returned, you need to be on your toes to deliver them ASAP. With Shiprocket fulfillment, the skilled team works on each order meticulously and ensures that ship time is reduced. This enables faster first-mile and last-mile fulfillment of the order. Hence, RTOs are avoided. 

Robust Shipping Network

When you opt for Shiprocket Fulfillment, you ship with a robust network of couriers by Shiprocket. Shiprocket is one of the best shipping solutions in India, with a comprehensive shipping network across the country. In this way, you can deliver orders faster, more accurately and also reduce audio by 60%. 

Final Thoughts

Shiprocket Fulfillment is a facilitator if you want to reduce RTO bike by a considerable margin. Outsourcing e-commerce fulfillment two and 3PL fulfilment provider can help you improve other aspects of your business and help you save costs which can further enable you to give the best price to your products. These combined can help you get an edge over your competitors and give your buyers the ultimate shopping experience they desire. 

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Jun 30, 2021 by Srishti Arora

5 min read

What is Order Accuracy and Why is it Essential?

December 15, 2020 by Srishti Arora - 5 min read

Fulfillment is the most crucial step in your eCommerce business. It can become challenging to maintain fulfillment operations’ quality and synchronization.  There are several KPIs you have to track to support the success of your fulfillment operations. Otherwise, you might end up spending extra and not get the desired results. Handling incoming orders is the most critical aspect of your business, and you must track them thoroughly to not miss out on any. 

To ensure the successful processing of every order, you must measure order accuracy. It is one of the most important metrics to track as it is linked directly to the customer experience. To maintain maximum order accuracy, you must ensure proper synchronization between other operations involved in fulfillment like picking, packaging, and shipping.

Let’s look at what order accuracy is and how 3PL fulfillment providers can help you achieve the KPI’s desired results. 

What is Order Accuracy?

Order accuracy refers to the number of orders that you thoroughly fulfilled and shipped to the customer’s doorstep without any error. The errors could include mispacking of an item, wrong order quantity, wear, tear, etc. It is an important metric to track as it directly correlates to the customer experience. It can be difficult as it involves a certain amount of manual intervention. However, you must work on this metric to ensure that your customers have a positive shopping experience with your website.

Order Accuracy Rate Formula

To calculate order accuracy, you must calculate the order accuracy rate using the following formula – 

Order accuracy rate = (Total orders fulfilled accurately / Total orders fulfilled) * 100

So, for example, if you fulfilled a thousand orders from your warehouse, and 100 of them had processing errors, then your order accuracy rate will be – 

Order accuracy rate = (900/1000)*100 = 90%

What is a Good Order Accuracy Rate?

The fulfillment supply chain does not consist of only one operation. There are several systems, mechanisms, and people involved in creating the ideal fulfillment supply chain. Therefore, achieving a 100% order accuracy rate is not always perfect, even though it is the aim. However, you must maintain your accuracy rate closest to a hundred percent.

Almost all day to see brands, marketplace sellers, and social sellers try to keep their order accuracy rate between 96-98%. 

A reasonable order accuracy rate eventually constitutes a positive customer experience and wholesome reviews on social media. Many businesses lose out on customers because they cannot achieve the right order accuracy and have more negative experiences than positive ones.

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Why is Tracking Order Accuracy Vital?

Positive Customer Experience

The order accuracy is directly proportional to a positive customer experience. If you do not deliver products correctly to the customer or they are incorrect in quantity, you will have to bear the brunt of negative feedback and might also lose out on existing customers. Along with that, you will also have to arrange for RTO and pay an extra amount for that. Therefore, tracking order accuracy will help you analyze your fulfillment process and improve your order management. 

Identify Loopholes in Process

Measuring the order accuracy rate will help you identify loopholes in your fulfillment process. Suppose you notice a trend of reduced-order accuracy over a period. In that case, you can quickly identify the loopholes of your supply chain by analyzing each process and understanding where there is a shortage.

Innovate for Improved Order Management

Another advantage of the order accuracy rate is rich insights. The order accuracy rate will help you look for more innovative methods to improve your order management and accuracy. Even if your order accuracy rate is maintained, the data will give you enough insight into improving your customer experience.

Best Practices to Improve Order Accuracy

Audit Operations Regularly

The best way to improve your order accuracy is by auditing your warehouse operations regularly. This will help you analyze every step involved in the fulfillment supply chain, and you will be able to derive results as to why your order accuracy is not improving.

Improve Inventory Management

Inventory management has a direct impact on order management. Try to maintain a real-time inventory management tracking system so that you can analyze incoming orders and correlate them with your inventory. This will help you maintain your stock better and process incoming orders at a much faster pace.

Use the Right Technology

Using an automated system for your order management can help you improve order accuracy. As the system will be synced with your sales channel or marketplace, you will be able to process every incoming order and send it to the right stakeholder in your fulfillment supply chain. If the process is manual, there are chances that you will miss out on a certain number of orders, and that will eventually lead to a decreased order accuracy rate. 

Optimize Picking and Packing

The next most crucial aspect of your fulfillment supply chain is picking and packing. If these are not carried out accurately, there are chances that the order accuracy rate will be affected negatively. Therefore, for picking operations, utilize handheld devices (HHT) to pick products accurately and match them with the order. Have dedicated packing stations and compare your product packaging with SKUs so you can accurately bag every order without errors. 

Outsource to 3PL Providers

The best way to improve your order accuracy rate is by outsourcing your fulfillment operations to 3PL providers. 3PL providers have dedicated resources for every fulfillment operation, and they will be able to process your orders faster, with far better accuracy. 

Shiprocket Fulfilment is one such 3PL fulfillment provider that can help you process orders with 99% accuracy and deliver them 3X faster to customers by providing one day and two-day delivery options. 

Final Thoughts

Improving order accuracy rate is essential for comprehensive order management and fulfillment operations. Calculate the order accuracy rate to ensure seamless fulfillment, timely delivery, and a positive customer experience. 

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Dec 15, 2020 by Srishti Arora

5 min read

Third-Party Logistics Services: Benefits For Your D2C Business

January 19, 2022 by Rashi Sood - 5 min read

As a D2C business expands and delivers its products to more customers, it faces a dilemma whether to outsource its order fulfillment services to a third-party logistics service provider. But before making any decision, it is always advisable to gather knowledge and facts and decide accordingly.

Third-Party Logistics

Third-party logistics, or a 3PL, is an organization that manages supply chain, distribution, warehousing, and order fulfillment processes for its clients—earlier these services were mostly used by big and Fortune 500 companies. But now, many D2C brands are also partnering with the 3PL service providers due to the benefits they have on offer.

Outsourcing warehousing and logistics services help save money, time, and resources, so your business can grow exponentially and serve customers better.

Services Offered 3PL Service Provider

The third-party logistics service providers specialize in storing inventory, picking and packing orders, shipping orders, and reverse logistics. They use technology to manage the supply chain and inventory to ensure efficient delivery of your products. The following are the general services offered by them:

Warehousing Services

Once you have manufactured products or procured them from a supplier, you don’t need to arrange for a storage or warehousing unit. You can store them with your 3PL service provider. The 3PL service providers offer warehousing services for storing inventory. They have a different section for each client.

Inventory Management

Once you have stored your inventory in their warehousing unit, they will sort it, store it, and manage it as well. They will log the products in their system. They also ensure that inventory levels are managed and keep you posted about the same.

Order Shipping

The third-party logistics service provider also processes the order that you receive. For every order you receive, they will pick, pack, and ship the product. Not just this, some even also provide packaging customizations as per your requirements.

Reverse Logistics

A 3PL also arranges reverse logistics if the order is marked as RTO due to any damage or defect. Not just this, but they also enter the same in the inventory or help you get rid of unwanted stock.

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Advantages of Third-Party Logistics Service Provider

Customers demand fast shipping, which small D2C businesses often lack. Trying to compete with large marketplaces that offer 2-3 days shipping options is challenging. Partnering with a 3PL service provider can help deliver goods faster while also providing the following benefits:


A 3PL service provider specializes in logistics and has an extensive supply chain and logistics network. They have good relations within the logistics sector and can influence negotiations due to more significant volumes. This can minimize the shipping costs for your business.

By outsourcing your shipping operations to a 3PL provider, you can save investments on infrastructure, warehousing, technology, staff, etc.

Focus on Core Business

Outsourcing logistics will leave you with time to focus on improving and expanding your core business. You can enjoy expert logistics services without deploying any internal resources. Thus, you can manage other essential business functions while a 3PL service provider ensures all your shipments are delivered on time.

Access to Expertise

In today’s global market scenario, it is difficult to manage all business functions single-handedly. A third-party logistics provider has knowledge, experience, and expertise in transport documentation, import and export duties, international compliance, etc. While you may have difficulty managing all these matters, a 3PL provider can be beneficial.

For instance, if you are looking to expand your business to international markets, you can take the help of 3PL for logistics support and know-how. Thus, you can reduce delays, cut down cycle time, and smoothly enter the new market.

Flexibility & Scalability

One of the best advantages of a third-party logistics service provider is flexibility and scalability. You get the flexibility to utilize your resources based on your needs. Thus, you don’t have unutilized resources when your sales are down. And when the demands surge, you don’t need to hire additional resources. Everything is being taken care of by the service provider.

Customer Satisfaction

Satisfying customers is the fundamental goal of all businesses. With improved supply chain management and a faster order delivery process, your customers will be more than satisfied with your services. It helps increase brand reliability and also increase repeat orders.

Business Growth

The primary role of a 3PL service provider is to help you grow by providing access to markets where you haven’t established your presence. Being able to take your business to a new market, without investing in warehousing units, labor, and equipment will save money to invest in other nuances of the business. Also, improved customer service and satisfied customers tend to benefit your business.

Final Thoughts

Outsourcing your logistics operations to a 3PL service provider can really make a difference for your D2C brand and also help save time and money. A third-party logistics provider offers expertise and helps streamline supply chain operations. Their expertise in handling your business functions will allow you to focus on increasing overall value for your customers.

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Jan 19, 2022 by Rashi Sood

4 min read

Vendor Managed Inventory: Advantages & Disadvantages

January 18, 2022 by Rashi Sood - 4 min read

Running a business successfully is a challenging task. To derive growth and success, you need to streamline your day-to-day business operations and reduce costs. Managing inventory is one of the most difficult tasks that most business owners fail at. There are several inventory management models that you can employ to achieve efficiency and reduce cost. One such model is Vendor Managed Inventory.

vendor managed inventory

VMI or vendor managed inventory is a B2B strategy between a business and its vendor where the vendor manages the inventory. This helps the business save up on working capital and reduce its time and money.

This blog will provide you with an insight into vendor managed inventory and its advantages and disadvantages.

Vendor Managed Inventory: An Overview

Vendor managed inventory is when the vendor or supplier manages the inventory level. Most businesses choose this strategy as it helps them manage stock levels better and efficiently. Outsourcing the supply chain task helps the business owner stay focused on other business operations without worrying about managing the right inventory levels.

Benefits of Vendor Managed Inventory

Vendor Managed Inventory

In addition to eliminating roadblocks and helping in managing inventory requirements, vendor managed inventory has several benefits on offer:

Improved Inventory Alignment

In a vendor managed inventory setup, the supplier takes charge of replenishing inventory, allowing you to adjust inventory as per the customer demand automatically. It helps improve supply chain management, even during seasonal changes. Also, you can meet the demand variabilities quickly as the suppliers themselves coordinate with the manufacturers. Overall, you can reduce stock-out situations and other inventory-related efficiencies.

Streamlined Processes

Since you don’t control and manage inventory, you can achieve operational efficiencies. The ordering process is based on accurate data, which can help you save costs. You can also reduce the frequencies of last-minute orders. In fact, you can reduce the overall number of inventory orders and returns.

Improved Data

With your vendor managing inventory, you can get improved insight into operational data. For instance, you get an insight into the products that are selling well and the ones which are not. With this data in hand, the salesmen can improve their performance by developing a better customer relationship. as you get access to more meaningful and insightful data, you can expand your business in more valuable ways.

Better Relationship with Customers

With the help of VMI, you can enhance your relationships with customers and gain a competitive edge – thanks to insightful data, no out-of-stock situations, and on-time delivery. Also, you can quickly recognize the loopholes in your supply chain process and improve them for better efficiency.

Increased Sales & Profits

With a better understanding of what your customers are demanding, you can increase their experience with you, and thus sales and profits. With greater transparency and better communication, you can better meet your customers’ needs.

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Disadvantages of Vendor Managed Inventory

Disadvantages of Vendor Managed Inventory

Before you jump to any conclusion, have a look at some challenges that you might face with vendor managed inventory:

Loss of Inventory Control

This model is not beneficial for you if you want complete control over inventory. Also, if you are unwilling to share internal data with a third-party vendor, this model is not for you. You might also be unaware or not sure of the inventory handling capabilities of your supplier.

Limited Options

Once you partner with a supplier for managing your inventory, it may cause supply chain disruption if you become unsatisfied with their services. You might come across suppliers that offer better products at cost-effective rates. But being in VMI relation with the supplier, you might not be able to change your supplier until the partnership ends.

Market Responsiveness

If you feel you are an expert at the demand fluctuations in the market, the VMI route is not for you. With your supplier going through the data insights and supplying inventory accordingly, he might not be providing accurate data. Thus, you might not get access to the correct sales forecast leading you to plan your business operations on unreliable data.

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Jan 18, 2022 by Rashi Sood

5 min read

What is Third Party Fulfillment and Who Uses 3PL Fulfillment?

January 11, 2022 by Srishti Arora - 5 min read

According to a report by IBEF, India’s eCommerce sector is expected to reach US$ 111.40 billion by 2025 from US$ 46.20 billion in 2020, growing at a 19.24% CAGR. This means that the eCommerce industry is witnessing exponential growth. Not just this, the eCommerce industry is also serving 10x more customers than it was previously, and the demand has only risen dramatically during the pandemic. Not just this, customer expectations have also changed and become much more dynamic. The market for 1-day and 2-day delivery has become a household favorite. To meet these demands, you need to have a robust system to deliver fast and accurately. 

Third Party Fulfillment

3PL fulfillment providers can be beneficial for fulfilling your orders promptly along with utmost accuracy. The 3PL fulfillment concept gives your business an extension without investing in the physical infrastructure. Let’s learn more about 3PL fulfillment and who must use these services. 

Understanding the 3PL Fulfillment Concept

3PL fulfillment refers to the process of outsourcing your orders to a third-party warehousing and logistics company that handles the end-to-end fulfillment of your eCommerce, wholesale or retail orders. All you need to do is send your orders to the fulfillment centers, and 3PL fulfillment providers will handle all the logistics and fulfillment operations for you. 

3PL fulfillment providers usually have multiple fulfillment centers in different geographical locations. Having multiple fulfillment centers at your disposal helps you decentralize your inventory and store it closer to customers. This enables you to reduce shipping time and costs by keeping inventory closer to your target audience. 

Along with this, 3PL fulfillment providers also help you with packaging, shipping, and return management. If you take care of these operations yourself, there is a good chance that the overall costs will be higher, and you will have to shell out a lot more extra to maintain the operations and infrastructure. 

Let’s look at what operation 3PL company is ideal for you and how it is beneficial for your ecommerce business.

What Do 3PL Companies Handle for You?

Inventory Management

The first operation that 3PL company is handy for you is inventory management. 3PL fulfillment companies stock your inventory in a systematic manner so that you do not have to. They have centralized inventory management systems that take the inventory stored in different fulfillment centers in other locations. This enables you to view the stock and plan your orders accordingly. Also, decentralized inventory management helps you process orders faster, and you do not have to manage inventory in different places yourself. 

Order Management

Order management is the next order fulfillment operation taken care of by 3PL fulfillment companies. 3PL fulfillment providers sync your inventory with the incoming orders to ensure that no order goes and is processed. A robust field process and immaculate warehouse operations design help reduce the order-to-ship time. 

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Picking and Packing

3PL fulfillment providers also take picking in packaging operations for every incoming order. Systematic inventory management and a skilled team help reduce the selection and packaging time so that your orders are processed and shipped faster.


Most 3PL fulfillment providers have a network of shipping that helps deliver orders faster. If not a vast shipping network, they have tie-ups with courier companies to ensure that your orders reach your customers soon. 

Returns Management

Along with shipping and delivery of your orders, 3PL cement companies also take care of the returns that might come in. They have a returns management process to ensure that the inventory is maintained at all times and updated without any lag. 

Who Must Use 3PL Fulfillment?

3PL fulfillment is a very modern concept that helps reduce time, cost, and energy. It is an excellent way for eCommerce entrepreneurs to reduce the load of order fulfillment. By outsourcing eCommerce fulfillment operations, sellers can increase their profits drastically. There is no set category for Home 3PL fulfillment providers. Here is how 3PL fulfillment can be a boon for various sellers. 

Third Party Logistics

Social Sellers

Suppose you are a social seller who sells on channels like WhatsApp, Facebook marketplace, Instagram, etc. Then you can opt for 3PL fulfillment of your products. This will help you free up space in your small warehouse and find top-notch operations matching a D2C business. 

D2C Sellers

If you want your website and sell directly to customers, it can be challenging to compete with marketplaces like Amazon, Flipkart, etc. To establish operations as efficiently as them, you need to set up a massive infrastructure with dedicated fulfillment centers. However, if you outsource your functions to 3PL fulfillment providers, you can benefit from large-scale order processing while paying only a fraction of the amount. Not just that, you can deliver as good as marketplaces do. 

Marketplace Sellers

Marketplaces have stringent fulfillment requirements. With thoroughly equipped fulfillment centers, You can meet his pick-up and delivery requirements and reduce the order-to-ship time. 

Shiprocket Fulfillment – A Trusted 3PL Fulfillment Provider for Your Business

Shiprocket Fulfillment is a trusted 3PL fulfillment provider for your business. It is the perfect choice to deliver your eCommerce orders across India. We have more than eight fulfillment centers across India in Mumbai, Delhi, Gurugram, Bengaluru, Jaipur, Guwahati, etc. Along with this, each fulfillment center is equipped with the latest warehouse management systems, a skilled team, and a thorough operations process. By storing your inventory in these fulfillment centers, you can reduce your shipping time and decrease overall fulfillment costs by almost 50%. The latest warehouse Tech can also help you reduce your RTO by 60%, as you will be able to provide 3X fast shipping for your orders. 

Final Thoughts

3PL fulfillment can be a significant boon for your business as it helps you outsource operations that are redundant and time-consuming. If you are an eCommerce business currently looking to expand operations, 3PL fulfillment is the right track for you to reduce costs, ship faster, and improve customer satisfaction.

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Jan 11, 2022 by Srishti Arora

4 min read

Fulfillment Center Vs Distribution Center: Which Is Better?

January 6, 2022 by Pulkit Bhola - 4 min read

Warehousing is one of the key elements of a distribution network for any business. This is especially true if a business operates in the eCommerce space. Did you know? The number of warehouses worldwide is anticipated to reach 180,000 by 2025.

Choosing the best form of warehousing based on your operational needs is critical for the smooth functioning of your supply chain. Typically, there are types of storage options with specific order fulfillment procedures- fulfillment center and distribution center.

fulfillment center vs distribution center

While you should take both of them into account when planning your operations, it is important to recognize the subtle differences between the two. A fulfillment center has different purposes than a distribution center. 

This article is about- fulfillment center vs distribution center. Read on to know what fulfillment centers and distribution centers are, which one out of them you should prefer for your business, and why.

What Is A Fulfillment Center?

A fulfillment center is a third-party logistics(3PL) warehouse that receives, processes, and fulfills customer orders on behalf of your business. To manage inventory with a fulfillment center, you can receive and examine the goods before sending them to the center or have the manufacturer send them directly to the center. 

Fulfillment centers are an integral part of the supply chain as they ensure that online orders reach customers faster and more affordably. They help you store your products strategically, ensuring your orders are picked up quickly once a customer has completed an online purchase.

Reasons To Choose A Fulfillment Center

fulfillment center vs distribution center- why to choose fulfillment center

Direct Delivery To Customers

Every time you get a new order, a fulfillment center processes it through a set workflow and delivers the products directly to your customer.

Located Close To Customers

A fulfillment center is generally located close to your customers and strategically so. The idea is to reduce the distance between your customer and your warehouse for efficient shipping.

Pickup & Packaging On Your Behalf

Your inventory is received and managed by trained fulfillment experts who could also pick products, pack your shipments, and label them on your behalf.

Technology & Automation

Whether it’s a warehouse management system, an order management system, or shipping automation, technology ensures transparency at every step of the order fulfillment process.

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What Is A Distribution Center?

A distribution center is also kind of a warehouse. However, it appears at a different point in the supply chain than the fulfillment center. The most basic definition of a distribution center is any warehouse along the way that facilitates the redistribution of products.

When we talk about fulfillment center vs distribution center, the key difference between the two is that a distribution center does not ship directly to customers. Instead, it serves as a transit point for products to change the way they are transported.

Distribution centers can also act like inventory hubs for large retailers so that products are replenished quickly on the shelves, and there are minimum shortages. This helps to keep the supply chain as proactive as possible.

Reasons To Choose A Distribution Center

fulfillment center vs distribution center- why choose distribution center

High Storage & Delivery Capacity

Distribution centers are designed to store and redistribute large quantities of products. There is more than enough space to store large quantities of your store inventory at once.

Long-Term Storage

You enjoy the freedom to store your inventory on a long-term basis without digging a big hole in your pocket.

Affordable Costs

Not just for long-term storage, but distribution centers are generally cheaper as compared to fulfillment centers, majorly due to economies of scale & lesser technological requirements.

Located Close To Target Market

A distribution center enables you to store more inventory closer to your target market. If you’re a multi-channel retailer, you might as well want to store inventory closer to your physical store.

Fulfillment Center Vs Distribution Center: The Conclusion

A typical supply chain usually has both fulfillment centers and distribution centers. The distribution center is a transit hub for goods as they change the mode of transport. Instead, the fulfillment center holds the products before they are shipped to customers.

Most eCommerce sellers require a fulfillment center rather than a distribution center. However, these companies must find a suitable fulfillment solution that is quick, effective, reliable, and efficient.

Shiprocket Fulfillment stores your products closer to your customers in a PAN India network of over 15 leading-edge fulfillment centers. Result? Your orders get delivered three times faster and up to 20% cheaper.

How about offering same-day and next-day delivery to your customers? Outsource your warehousing, order processing, and shipping operations to Shiprocket Fulfillment. Get started today.

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Jan 6, 2022 by Pulkit Bhola

5 min read

Efficient Retail Inventory Management: Retailers Guide for 2022

January 4, 2022 by Rashi Sood - 5 min read

Retail inventory management is the process of managing the inventory (products) that your buyers want. It involves stocking, pricing, promoting, and maintaining inventory at different levels to ensure that you meet your customers’ demand without over or under-stocking inventory. This guide to retail inventory management explains how inventory can be managed – receiving inventory, counting it, and tracking its location in the warehouse.

retail inventory management

Retail Inventory Management: An Overview

Retail inventory management is the practice of ensuring that a business procures the right products and in the right quantities, at the right time. With inventory management, you can ensure that you always meet customers’ demands without running out of stock.

The process also includes knowing when to buy more inventory and how much inventory you already have in store. This helps you know whether you are running low on inventory and when to reorder inventory to ensure you are never out of stock.

If the retail inventory management is done right, you can track your orders accurately. You don’t have to suffer from inventory surplus or shortage. Notably, many businesses suffer financially due to inefficient retail inventory management. It helps lower the business cost as it provides an insight into:

  • Product location in the warehouse
  • Product quantity in hand
  • Products that are selling well
  • Profit margins of each inventory
  • How much and how often do you need to reorder
  • Effects of seasonal changes on product sales

Importance of Retail Inventory Management

retail inventory management

Inventory management helps in increasing efficiency and, thereby, profits. With efficient management, you can capture every sale possible without overstocking or understocking. The following are benefits that you can take if you manage your retail inventory efficiently:

Savings on Inventory Cost

With the information regarding how much stock you have and how much more you need, you can keep your inventory levels in check. Thereby, you can reduce storage and inventory carrying costs. You can also save on logistics, shipping, depreciation, etc.

Minimize Out-of-Stock Situation

To avoid missing sales and disappointing customers, you need to prevent an out-of-stock situation. You can use inventory management tools to determine how much stock you need. With the real-time information on sales and stock, you can quickly order inventory if you are running low on it.

Improves Profit Margins

With lower inventory costs and storage costs, you can save on expenses. Also, when you have enough supply to fulfill all orders, you can cater to all your customers to maximize profits.

Improves Inventory Forecasting

Efficient inventory management also provides you access to historical sales data and seasonal capital needs. With these forecasts, you can plan your budgets in advance and accordingly manage your spendings on product development, marketing, etc.

Improved Customer Satisfaction

When you deliver products to your customers faster and with fewer mistakes, their loyalty increases towards your brand.

Efficient Supply Chain Management

Knowing about the inventory and sales trends, you can manage your supply chain better. You can order inventory just-in-time, whether with fewer or bigger requirements. Besides, you can also minimize inventory costs regarding holding, storing, and ordering inventory.

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Retail Inventory Management Steps

The basic steps in retail inventory management involve identifying your goods and knowing their quantity, location, and other specifications like the expiration date.

Centralized Record of Products

Firstly, you should have a centralized list of all the products that you sell with the following details:

  • Product name, SKU, and brand
  • Product variables, like size, color, etc.
  • Vendor name and SKU
  • Inventory on hand
  • Reorder lead time

You can also keep product images and descriptions to conveniently help your staff identify the products. Also, when you add a new SKU, ensure that you enter and update them in the inventory record. Having centralized data that is accessible by everyone in your team is crucial.

Stock Location

If you run a small business from a single store, your inventory is placed at one place only – either in the display or in your stockroom. But if you sell from multiple sites, you must have your inventory at different places – warehouses, distribution centers, stockrooms, etc.

Misplaced or overlooked inventory will lead to missed sales. Thus, it would be best to keep a tab on where your inventory is and its quantities. You can take the help of inventory management software.

Regular Stock Counts

Count the inventory periodically and match them against sales numbers. Double-check your data and focus on deviations. Also take into account damage, shrinkage, returns, or defects. You can perform inventory counting bi-monthly, quarterly, or half-yearly as per your business’s complexity and scale. Nonetheless, experts generally recommend counting inventory once a quarter.

Combine Inventory & Sales Data

Integrate your sales and inventory data to check which products are turning over fast and which are lagging. This data will help you decide when you should reorder inventory and stock higher units of which SKU. You can also plan your marketing and advertising activities accordingly.

Purchasing Process

Review data and place inventory orders on time to avoid getting caught behind the season’s sales and trends. Ensure that you have buffer inventory when you reorder stock to continue your sales till the new stock arrives. Prioritize your purchases based on the item’s sales, profitability, and popularity among the customers.

Stock Receiving Procedure

Establish a procedure to verify the incoming orders and enter them into your system. An error in transit can lead to problems like overpayment to suppliers or unexpected stock outages without this procedure. Check every delivery against the order and verify the contents as well. Enter the products in the system only after performing all the checks. Look for damages, shortfalls, or mistakes, and follow up with suppliers if there is any problem.

Shiprocket Fulfillment features

Jan 4, 2022 by Rashi Sood

4 min read

Carrier-owned Container vs. Shipper Owned Container – A Brief Comparison

December 28, 2021 by Rashi Sood - 4 min read

Ever confused about choosing between a COC container and a SOC container? You need not worry, as we’ve got you covered everything related to this topic.

The shipping industry is one of the best platforms for the trading of goods and services. The containers are essential and useful assets for booming businesses.

Carrier-owned Container

In the past few years, due to the COVID-19 pandemic the container shipping industry has witnessed an imbalance, which has raised concerns for the seamless flow of the global demand and supply chain. To fulfill both the demand and supply of goods, many companies are holding on to containers and moving empty containers.

Today there are millions of containers in service that helps in maintaining the flow of goods globally. That’s why you should know that the containers are classified into the following types:

  • Shipper Owned Container (SOC)
  • Carrier Owned Container (COC)

As the name itself suggests, a Shipper Owned Container (SOC) is owned by the shippers which may be a supplier and a Carrier Owned Container (COC) is a container owned by a carrier company.

As we all know, choosing a particular container type solely depends upon the type of cargo to be transported, the distance to be covered, and the charges to be paid at the end of delivery.

Shipper Owned Containers

Carrier-owned Container

The shipper-owned container (SOC) is particularly owned by a supplier. It is the responsibility of the owner to pay the carrier charges only when goods are to be imported. Once the goods are ready to be transported via cargo, they are sent to SOC containers for importing goods. They can also be used to store goods. The shipper-owned containers are quite flexible to use and can be easily replaced with the same container.

SOC containers help speed up the supply of goods across the globe without any delay. These containers help in eliminating the risk of unexpected costs and demurrage during the loading of shipments, customs clearance, etc. In addition, a supplier can source their own cargo as per the requirement in remote areas at reasonable rates.

Carrier Owned Containers

Carrier-owned Container

It is owned by a carrier company or a shipping company. You need to pay some charges in case of demurrage and detention of shipment. The Carrier Owned Containers are mainly used for the import and export of cargo and for the storage of goods. They are the responsibility of the carrier company once the payment has been made. COCs are used for standard shipments on long routes with a lot of shipping boxes. It is an economical way to ship your packages to foreign countries. It’s flexible and easy to use a COC container. You only need to make an “all-in” freight payment to move your goods.

SOC ContainersCOC Containers
SOC containers are good to speed up the supply of goods across nations, without delaying the shipments.COC containers are utilized for standard shipments on routes with a lot of cargo flow.
SOC helps in avoiding unexpected demurrage and detention costs for the loading time, customs clearance, drayage, port congestion, etc.It’s much simpler to use a COC container, one just has to pay an “all in” freight payment to the carrier to move their goods.
One can source their own cargo as per the requirement in remote areas.COC containers allow for higher freight rate discounts in the high surplus areas.    

If you want to make shipping on your own, it’s better that you partner with a third-party fulfillment service (3PL) to handle your ecommerce fulfillment and shipping needs.

SR Fullfilment

Shiprocket is a leading 3PL provider that helps optimize eCommerce fulfillment operations warehousing, manage inventory, order fulfillment, and automate shipping so as to save your time and money on logistics. You can also talk to our experts and book for international as well as domestic shipments at discounted rates.

Final Thoughts

Although there is a marginal difference in both types of containers, these containers are important to have for shipping companies looking to generate tremendous revenue in the industry. These containers offer a myriad of options for your export and import business without paying hidden or unwanted charges. It provides a profitable way to receive world-class shipping services.

Shiprocket Fulfillment features
Dec 28, 2021 by Rashi Sood

3 min read

An Overview of Third-Party Logistics Sector in India

December 23, 2021 by Rashi Sood - 3 min read

When we look at India’s third-party logistics sector, eCommerce digitization, and infrastructure modernization are the main growth drivers for the 3PL sector in India.

Third Party Logistics-Sector

According to reports, the Indian third-party logistics (3PL) sector is set to grow by US$10.74 billion in the period 2021-2025 at a CAGR of 8%. Also, as per the market reports, the 3PL market in India is all set to expand at a CAGR of 8.36% by the end of 2022.

This shows that collaborating with a 3PL organization can help big and small companies with their logistics and eCommerce fulfillment operations that can lead to a growth in revenue and sales.

Future of 3PLs in India Post COVID-19 Pandemic

Third Party Logistics-Sector

COVID-19 pandemic in 2020-21 struck the logistics operations of many businesses. Today they are as unorganized as they were before. But gained more traction after eCommerce businesses took the help of the 3PLs to reduce their response time for last-mile deliveries.

According to an industry report, the 3PL industry in India is planning to employ more than 40 million people that will become the biggest job creator in India in two to three years.

Evidently, the growth of the 3PL providers in India has increased post the COVID-19 pandemic. It is due to the imbalance which has occurred since the pandemic struck the nation.

The E-commerce industry has realized the importance of 3PLs and how they play a key role in the success of the company. It is now imperative to have an organized and tech-driven operational infrastructure for an integrated supply chain.

Another factor that leads to the demand for 3PL companies in India is the changing business scenarios that have made corporations move to 3PL experts to handle their operations. The third-party logistic providers can change the way of business execution and take their business to greater heights with cost reduction.

This is the reason why several eCommerce companies are moving to 3PL services to focus more on core business, to improvise supply chain efficiency, and operations management.

Technology – The Future of 3PL Sector in India

Third Party Logistics-Sector

Technology will change the way the 3PL industry operates across India. With the evolving digital trends, companies focus more on improving productivity and efficiency with a digitally connected supply chain.

Companies are focusing on technologies such as Artificial Intelligence (AI), Machine Learning, Robotics for the management of supply chains and the logistics sector. This will surely increase the efficiency and effectiveness of the supply chain process.

The third-party logistics market is rapidly growing in the market. At such a time, technology and innovation should be the top priority of a company looking for supply chain outsourcing.

SR Fullfilment

The 3PL sector in India is poised for technological adaptation and enabling infrastructure across industrial sectors and companies that look to reduce their carbon footprint and ensure competitive operations. Shiprocket is one of the best 3PL providers in the market, is known for its effective eCommerce fulfillment, warehousing management, and third-party logistics (3PL) services. With a proven track record and a deep understanding of eCommerce business functions, Shiprocket is known for specializing in integrated operations of inventory management, order fulfillment, warehousing, and logistics.

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Dec 23, 2021 by Rashi Sood

5 min read

Store Inventory Management: How Do You Manage Store Inventory?

December 21, 2021 by Pulkit Bhola - 5 min read

Your inventory, as they say, is actually money that’s just sitting around in another form. Since you must manage your money wisely, store inventory management is definitely something you need to be good at.

No matter how many warehouses you’ve got to maintain, you must count each item of stock in each one of them, record the results, and take necessary action accordingly. It seems so challenging, right?

Well, you can’t help but keep track of your inventory levels all the time. After all, an unexpected stock-out is the last thing you’d wish for. Some inventory management software do come to your rescue by making store inventory management less of a headache.

store inventory management

Managing your stock is often like you’re stuck between the devil and the deep blue sea. On one hand, you don’t want to disrupt your cash flow with excess stock. On the other, you want to keep enough stock to timely meet the demand of your customers.

This is where store inventory management comes into the picture. Let’s understand what it is and how you can do it effectively.

What Is Store Inventory Management?

Store inventory management refers to maintaining your stock at the optimum levels across your online stores. In other words, it means keeping track of incoming stock, outgoing stock, and the stock lying in your warehouse.

Managing your inventory effectively helps you not only save big on your costs but also enables you to make timely decisions. You can get a crystal clear idea about when to recover your stock or sell your old stock.

Result? You can enjoy an uninterrupted cash flow and also can fulfill your orders on time. Here are the best practices of store inventory management to help you along the way:

Effective Practices Of Store Inventory Management

Did you know? Mismanaged inventory had cost retailers a whopping US$ 677 million during the coronavirus pandemic last year. To protect your business against such a situation, do the following:

store inventory management

Forecast Accurately

If you fail to forecast, you forecast to fail. Always base your sales projections on crucial factors such as your past sales data, economic environment, marketing plans, and the ongoing market trends.

Utilize The FIFO Approach

FIFO(First In, First Out) approach of store inventory management suggests that your products should be sold in the same chronological order as they were bought or manufactured. This is particularly useful in case of perishable products like food items. 

However, it’s also a great idea for non-perishable goods as long as there is a risk of damage or becoming unsellable. Here’s a trick. Always add new stock from the back, so the older stock is at the front.

Identify Excess Stock

You see, excess of everything is bad. Get rid of every stock item that hasn’t been sold at all in the last six to twelve months. Maybe, consider running a special discount or promotion for such products to clear that stock.

Do A Stock Audit

No matter how good your store inventory management software is, don’t forget to manually count your inventory from time to time to avoid any surprises. This can be done through various techniques, such as an annual physical inventory count or an ongoing spot audit.

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Deploy An Inventory Management Software

If you aren’t using any store inventory management software, get one today. The most important things you need in an inventory management software is real-time insights and regular inventory alerts via Email or SMS.

Keep Track Of Your Stock Levels

Never ever lose track of your stock levels. You simply can’t do that, unless you want to waste your time and money. While tracking your inventory levels, always prioritize the most expensive products. A good inventory management software can also help you do this easily.

Ensure Proper Quality Control

Last but not least, take a pledge now that you’ll keep your products in tip-top condition and are working properly. To start with, hand over a simple checklist to your stock auditors that covers damage, labeling, and other quality-related aspects. 

That’s it for now. We hope you must have got a clear understanding of what store inventory management is and how you can implement it in your business. But here’s a tip. If you don’t want to take any stress, how about outsourcing your entire order fulfillment process to a third party?

Manage Your Inventory Like A Pro

Using Shiprocket Fulfillment, you can sync your inventory from all your sales channels and marketplaces in a single place. You can also integrate new channels in just a few clicks. 

It’s easier to keep track of your stock and determine how many products you have on your hand. Our system will let you know when you are running out of stock so that you can update your inventory on time.

Simplify your fulfillment, warehousing and logistics operations today.

Shiprocket Fulfillment features
Dec 21, 2021 by Pulkit Bhola

5 min read

How to Identify the Best Courier Distribution Service in India

December 16, 2021 by Rashi Sood - 5 min read

Hiring the best logistics services for an eCommerce company is crucial for shipping products to the end customers. However, choosing the best courier distribution service in India is difficult, owing to the availability of options. With the number of options available, most eCommerce business owners like you often find it challenging to choose the best fit for their business. To make the task easier for them, we have compiled a list of considerations that you should make before zeroing in on a logistics provider.

courier distribution

Considerations to Make While Choosing the Courier Distribution Service

Choosing the best courier distribution company can be pretty tricky. What is the definition of the best? When you talk about a courier service, the first two things that come to your mind are how fast the order can be delivered and how reliable the service is for the order delivery.

Nowadays, most customers want their orders to be delivered faster and safer. So, one can say that the best courier service would be the one that delivers orders faster. But, as a business owner, don’t you want your courier distribution service to be cheaper as well, so your profits can be maximized?

Thus, it indeed can be said that you need to be extra careful while finalizing the courier service, as a lot depends on it.

The partner you decide will also connect with your customers on your behalf. Their behavior and performance will determine what they will think of you. The customer satisfaction rate will also depend on them. So, it will help you safeguard the reputation of your brand.

Now, let us have a look at the checklist of the features that you must look at in your courier distribution partner:

Delivery Speed

The world is constantly changing, and there have been steady technological advancements as well. From the product sales to the brand reputation, today everything is impacted by the order delivery speed. That is why the customers these days want everything faster. In fact, for most customers, faster delivery is not even a perk; it is an essential feature and a basic requirement.

Nowadays, many logistics services and order fulfillment services like Shiprocket Fulfillment offer same-day and next-day delivery options. So, if you don’t want to lag behind your competitors, you need to find a courier service provider that gives you a faster delivery option with robust technology.

You can also consider partnering with Shiprocket that has more than 17 courier partners under one platform. You can choose a different courier partner for each order based on their shipment delivery time and pricing.

Shipping Cost

While fastest delivery is what every customer wants, it should not come at the cost of your profits. Take some time in comparing the rates offered by different courier partners and choose the most budget-friendly shipping service.

Notably, the shipping rates and services don’t go hand in hand. There are courier companies that might be offering shipping at the lowest rates, but their services are reliable. Thus, again, a background check is crucial. Choose a courier that offers faster shipping services at the lowest rates with quality customer services.

Company Reputation

Before committing to any partnership, it is always advisable to run a background check on the partner. The same applies to your courier service provider as well. There are many well-established companies in the market, and it is natural for you to get confused between them.

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A reliable logistics partner will ensure that not just you but your customers are also satisfied with their services – they are a crucial link between you and your customers. As mentioned earlier, the delivery agent will hand over the order to your customers on your behalf and will represent your brand. So, it is crucial that you perform background checks and read all the available reviews.

Order Tracking

Customers these days want to be updated about the whereabouts of their orders in real-time. Many courier providers also offer order tracking options with advanced tech capabilities. Your customers will be notified about the orders through custom tracking pages and SMS and email notifications.

Shipment Security

There is always a possibility of accidents and shipment damage or loss during shipping. The security of shipments is the topmost priority. If your item is lost during transit, you will incur losses. Similarly, if your shipment is damaged during transit, you will have to incur losses. But this time, with customers receiving damaged products, your reputation will also be tarnished.

Thus, it is crucial if your courier service provider also offers you shipment security. This will provide you instant relief to the losses incurred, and you can also ship orders without any worry. You may think that not all your shipments require security. Companies like Shiprocket offer different types of shipment security – blanket coverage that covers all securities and selective coverage for selective shipments only.

Hence, you must read the company’s coverage in detail to make an informed decision. The best courier service provider will offer you an affordable security policy.


Courier distribution services are an integral part of the supply chain network. They help businesses connect with customers by delivering orders to them. With the change in customer behavior and them opting for online shopping, the eCommerce industry has seen a rise in recent times. This has led to a rise in the demand for courier services. When choosing a courier service provider, choosing a provider that provides faster delivery service at cheaper costs is crucial.

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Dec 16, 2021 by Rashi Sood

6 min read

Tips to Improve Distribution Channel Management

December 14, 2021 by Rashi Sood - 6 min read

Distribution management has always been a challenge for most businesses. Sometimes, the raw materials can arrive early and go obsolete even before they are put to use. Raw material can also come late, leading to the final products taking a long time to reach the market. Thus, by then, your competitor might have already seized your market share.

distribution channel management

Effective channel distribution management is crucial for inventory and supply chain management. If all processes of distribution channel management are optimized, you can take your business to the next level. While doing this might not seem easy for you, we are here to help you. This blog focuses on making your distribution channel management more efficient.

What is Distribution Channel?

Before delving any further into the strategies, first, let us understand the distribution channel.

The means to get products to your consumers is called a distribution channel. The channel involves the participation of independent organizations that help in making a product available for sale and use by the end consumer. While some channels can be short, some can be long, requiring a lot of intermediaries.

There are two types of channel categories, namely direct and indirect. When the manufacturers and the consumers are connected directly, the channel is direct. A direct-to-consumer sales channel includes internet sales and direct mails.

Indirect channels involve intermediaries or the additional companies that help the manufacturer reach the consumer. For instance, a product is manufactured by the manufacturer but sold through distributors and retailers. Thus, distributors and retailers act as intermediaries who help the products reach the consumers. The indirect sales channel is typically used by the companies that operate in traditional brick-and-mortar stores.

The product cost varies for each channel. Since retailers and distributors are also entities selling products and services in the indirect sales channel, the product prices are a bit on the higher side. Alternatively, since there are no distributors and retailers in the direct channel or say the manufacturer himself is the distributor and retailer, the prices tend to be lower.

Importance of Distribution Management

distribution channel management

Distribution channels play a crucial role in successfully distributing the products to the consumers. The markets are growing rapidly, and thus, the complexities of product distribution have also increased. Therefore, there is a requirement for distribution channels. The following is the importance of distribution channels:


Since your customers are in direct contact with your distribution channels, they can play a crucial role as a salesperson. It helps in creating a new product by promoting it in the market. You can also assure pre and post-sales service with the distribution channel. You can also use these channels to get valuable feedback from your customers.

Distributional Efficiency

You can efficiently distribute your inventory with the help of intermediary channels. This is economical, and it narrows down the gap between you and the customers. With the intermediate channels, you can also reduce the number of transactions involved in reaching the products to the end consumers. However, these transactions are eliminated automatically when you sell your products directly to consumers through online channels.


The distribution channels help in merchandising. When your intermediary displays the product on his shop desk, the customer gets attracted by it. He might become curious about the product and switch to it from his regular one. Thus, you can also merchandise your products with distributions channels, which acts as a great medium for product publicity.

Stock Holding

With the intermediaries, you can also hold stock. Thus, the need for renting a space in a warehousing unit is eliminated. However, in direct-to-consumer channels, you deal directly with your customers. You can predetermine the demand for your products effectively. Thus, there is generally no need to hold inventory for a very long time. And in cases where you need to hold inventory, you can partner with third-party logistics partners. They store your inventory in their fulfillment centers and process and ship your orders on your behalf.

Distribution Channel Management Strategies

distribution channel management

Distribution channel management can be tiresome sometimes, even for business veterans. However, we have listed down a few tips and tricks for which can help manage distributions channels efficiently:

Understanding Distribution Channel Strategy

The first step is to understand your current strategy. There are two main distribution channels discussed above – direct and indirect. But there are three other categories as well:

  • Intensive Distribution: this channel is used to sell mass-marketed products. This generally includes everyday items and fast-moving consumer goods. Products like soaps and soft drinks are sold using this channel as they are extensively available in different retail shops. While using this channel, you are able to display your products at more places, making your customers more likely to purchase them.
  • Selective Distribution: selective distribution is the distribution channel where you distribute your products through selective channels only. This is the best channel to distribute premium products.
  • Exclusive Distribution: as the name sounds, you sell products through exclusive distributors only to distinguish them from others. This is an ideal channel option for luxury items. The products might be low in the number of sales but high in their value (price tags). Here, customers value these products so much that they are willing to travel long distances to exclusive distributors only.

All distribution channels have strengths and weaknesses, and each one suits a particular type of product. You need to weigh the strengths and weaknesses of each channel and understand if they are the ideal ones for the products you are selling.

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Streamline Product Movement

Streamlining product movement is crucial for every distribution strategy. Early, late, or incomplete deliveries can hurt your business and its credibility in the market. It can hurt relations with your customers as well. Customers are less likely to buy from you again if they receive incomplete products or late deliveries.

You need to optimize your supply chain and warehousing functions to optimize. They can effectively help in delivering products faster and keeping customers happier.

Review Channel Intermediaries

Working with multiple distribution channels can sometimes be tricky. However, if you use the right mix of channels, they can benefit your business. Thus, review your distribution channels. Though reviewing channel intermediaries is mostly related to indirect distribution, you need to review channels, i.e., the sales and logistics channel for direct to consumer distribution channels as well. For the sales channel, check whether the channel (website, marketplace, etc.) you are using is the ideal one for your products or not. Similarly, review if the logistics and order fulfillment channel you have tied up with is able to give your customers the best experience in terms of timely order delivery.

Distribution channels are not only limited to the movement of products. It involves intermediaries that can either make or break your business. They act as the medium between you and your business. Thus, they need to be well-maintained and improved from time to time to be more effective and beneficial for your business.

Shiprocket Fulfillment features
Dec 14, 2021 by Rashi Sood