Follow Us

Fulfillment Centers & How It Helps to Scale eCommerce Businesses


Danish Khan

Content Writer @ Shiprocket

March 2, 2023

7 min read

In today’s fast-paced world, businesses must constantly strive for efficiency to stay ahead of the competition. One of the ways to achieve maximum efficiency in the supply chain process is by outsourcing fulfilment services to a fulfilment centre. This article will discuss what fulfilment centres are, the inventory management problems they help solve, the importance and benefits of a fulfilment centre, and how they can help businesses achieve maximum efficiency.

What are Fulfillment Centres?

Fulfillment centres are third-party logistics providers that store, pick, pack, and ship products on behalf of businesses. They handle the entire fulfilment process, from receiving orders to picking and packing products to shipping them to customers. Fulfilment centres are a crucial component of eCommerce and retail supply chains, helping businesses manage their inventory and streamline the order fulfilment process.

An efficient fulfilment centre will help solve the following inventory management problems:

  • Overstocking: Overstocking can occur when businesses overestimate demand or purchase more inventory than they need. This can lead to additional storage costs and losses if the excess inventory becomes obsolete. Fulfilment centres help businesses avoid overstocking by using sophisticated inventory management software to track inventory levels and anticipate demand. They can also provide businesses with data analytics and reports to help them make informed inventory management decisions.
  • Understocking: Understocking occurs when businesses do not have enough inventory to meet the demand. This can result in lost sales, reduced customer satisfaction, and damage to the business’s reputation. Fulfilment centres help businesses avoid understocking by providing real-time inventory tracking and forecasting tools that allow them to make informed decisions about when to reorder products and how much inventory to keep in hand.
  • Inefficient Order Fulfilment Processes: Inefficient order fulfilment processes can result in delayed shipments, incorrect orders, and other errors that can damage brand reputation in the market and lead to negative customer experience. Fulfilment centres use sophisticated warehouse management systems (WMS) and automated technologies to optimise order fulfilment processes, ensuring products are shipped quickly and accurately.

Importance And Benefits of a Fulfillment Center

Cost Savings

Fulfilment centres can help businesses save on operational costs, such as warehousing, packaging, and shipping. By leveraging economies of scale and specialised expertise, fulfilment centres can offer these services at a lower price than businesses can achieve.


Fulfilment centres can accommodate businesses of all sizes, allowing them to scale up or down as needed. This flexibility enables businesses to grow and expand without worrying about managing their fulfilment operations.

Faster Shipping Times

Fulfilment centres have the resources and infrastructure to deliver products to customers faster, which can result in increased customer satisfaction and repeat business. Fulfilment centres can leverage their network of carriers and logistics providers to provide businesses with faster, more efficient shipping options.

offer same/next day delivey

Improved Inventory Management

Fulfilment centres use sophisticated inventory management tools and software to track inventory levels, anticipate demand, and ensure that products are always in stock. This enables businesses to avoid overstocking and other inventory management problems impacting their bottom line.

Enhanced Customer Experience

Outsourcing fulfilment services to a fulfilment centre can help businesses provide customers with a seamless and efficient shopping experience, increasing customer loyalty and retention. Fulfilment centres can provide businesses with real-time order tracking and delivery updates, enabling customers to track and receive their orders faster.

How To Choose The Best Fulfillment Centre For Your Business?

Fulfillment centers and importance

While outsourcing fulfilment services to a centre offers numerous benefits, businesses must choose the right fulfilment centre to ensure maximum efficiency and optimal results. Here are some key factors to consider when choosing the best fulfilment centre for your business:

Industry Expertise

Look for a fulfilment centre that has experience working in your industry. Industry-specific knowledge and expertise can help ensure that the fulfilment centre understands your business’s unique needs and requirements and can provide customised solutions to meet those needs. If not your industry-specific, look for a fulfilment centre that offers services to multiple business verticals, thus meeting all your requirements.


The location of the fulfilment centre is an important consideration, especially if your business requires fast shipping times. Choose a fulfilment centre that is centrally located or has multiple distribution centres strategically located to ensure fast and efficient order delivery.


Fulfilment centres that use advanced technologies and warehouse management systems (WMS) can help streamline order fulfilment processes and provide real-time inventory tracking and forecasting. Look for a fulfilment centre that uses the latest technologies to optimise its operations.


Choose a fulfilment centre that can accommodate your business’s growth and expansion. A fulfilment centre that can scale up or down as needed can help your business avoid the costs and complications of managing your fulfilment operations.

Customer Support

Look for a fulfilment centre that provides excellent customer support. A dedicated customer support team can help ensure your business’s needs are met, and any issues or concerns are addressed on time.


Research the fulfilment centre’s reputation and read reviews from other businesses using their services. Look for a fulfilment centre with a track record of delivering high-quality services and meeting customer needs.


Achieving maximum efficiency is crucial for businesses looking to stay competitive in today’s fast-paced marketplace. By outsourcing fulfilment services to a fulfilment centre, businesses can streamline their supply chain process, reduce costs, and improve the customer experience. It provides businesses with real-time inventory management tools, accurate demand forecasting, and fast and efficient order fulfilment services. As eCommerce continues to grow, these logistic facilities will become increasingly important in the supply chain process.

Simplify your eCommerce fulfilment, warehousing, and logistics operations with the help of Shiprocket Fulfilment. Our tech-enabled fulfilment centres increase the delivery speed by up to 40% and allow you to provide same-day/next-day delivery to customers. With faster intra-city and intra-zone shipping, Shiprocket Fulfilment helps you reduce shipping costs by up to 20% and decrease RTO rates by up to 60%. Since you don’t have to invest in additional warehouse infrastructure, Shiprocket Fulfilment reduces your operational costs as well.

Scale your business the smart way

Frequently Asked Questions(FAQs)

What is a fulfilment centre, and how does it work?

A fulfilment centre is a warehouse facility that stores and ships products on behalf of a business. Once a customer places an order on the business website, the fulfilment centre picks, packs, and ships the order directly to the customer. The business owner can focus on product development and marketing while the fulfilment centre handles the logistics and order fulfilment.

What are the benefits of using a fulfilment centre?

Using a fulfilment centre can provide several benefits, such as faster delivery times, reduced shipping costs, and improved order accuracy. It also allows businesses to scale their operations without investing in their warehouse space or hiring additional staff. Fulfilment centres can also handle returns and customer service, freeing up the business owner’s time to focus on other aspects of their business.

How do I choose the right fulfilment centre for my business?

When choosing a fulfilment centre, it’s important to consider location, shipping capabilities, pricing, and customer service factors. Look for a fulfilment centre close to your customer base to reduce shipping times and costs. Ensure that the fulfilment centre has experience handling the types of products you sell and that they have a reliable system for tracking inventory and orders. It’s also important to ask for references and read reviews from other businesses using the fulfilment centre.

How can I integrate my business with a fulfilment centre?

Integrating your business with a fulfilment centre involves setting up a system for sending order information from your website to the fulfilment centre’s software. It uses various methods, such as an application programming interface (API), a custom integration, or a third-party integration platform. Your fulfilment centre should be able to provide guidance and support in setting up the integration and may also offer its software or tools to make the process

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Endless Aisle

Endless Aisle Technique: Expand Your Inventory and Enhance Sales!

Contentshide Endless Aisle: The New Age Sales Technique Can Endless Aisle Kiosks Compete With Online Shopping? Will Consumers Welcome Endless Aisle?...

February 5, 2024

12 min read

Share Article


Vijay Kumar

Senior Specialist - Marketing @ Shiprocket


Intralogistics: Powering Enhanced Flow of Goods!

Contentshide Defining the Term Intralogistics Elements and Processes Augmenting Intralogistics System How Intralogistics Support Contemporary Businesses? How Intralogistics Improve Warehouse Efficiency?...

February 2, 2024

7 min read

Share Article


Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

Supply Chain Processes

A Comprehensive Guide to Supply Chain Processes

Contentshide What is Meant by Supply Chain? Supply Chain Process: An Explanation Links in a Supply Chain Components of the Supply...

January 30, 2024

8 min read

Share Article


Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

Let’s Make Order Fulfillment Better

Talk to an Expert

I am Looking for a Warehousing & Fulfillment Solution!


    popup banner