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Fulfill Orders Fast: Key Tips for Swift Delivery


Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

January 20, 2024

6 min read

In today’s fast-paced world, your customers don’t want to wait forever for their orders. But you already know that, don’t you? The real challenge that comes up here is how you can fulfill orders on time. 

Why is fulfilling orders on time so important, anyway? Well, the most obvious reason is that your customers continue shopping with your brand. Moreover, happy customers are more likely to recommend your brand to their friends and family, increasing footfall.

Fulfill Orders

For eCommerce businesses, speedily delivering goods to customers is the real deal. However, is it really possible to ensure lightning-fast delivery all the time? And, if yes, how? Well, that’s exactly what we’ll help you understand.

Let’s explore the benefits of an efficient order fulfillment process for your eCommerce business and some practical tips to streamline the process.

The Importance of Efficient Order Fulfillment

Listed below are the primary benefits of an efficient order fulfillment process:

  • Competitive Edge: In a cutthroat and highly competitive market, businesses capable of completing orders more quickly, efficiently, and with fewer mistakes have a distinct advantage over their competitors. This will not only help you stand out among your competitors but also increase your market share.
  • Better Brand Image: On-time or before-time deliveries accompanied by minimal errors can help you create a positive brand image. And a positive brand image is your direct ticket to increased customers and sales. Customers are more likely to have faith in brands that consistently fulfill their commitments and have enough credibility in the market.
  • Consumer Satisfaction: Another direct benefit of fulfilling orders on time is enhanced customer satisfaction. It is a direct result of prompt and accurate order fulfillment. If your customers are happy with your product or service, they are more likely to purchase from your brand again, given that you fulfill orders on time. What’s more? They will likely provide word-of-mouth recommendations to their colleagues, relatives, or other acquaintances. This, in turn, improves your sales and brand recognition.
  • Cost Minimisation: Optimising the order fulfillment processes reduces the need for extra inventory, personnel, and storage space, thus minimising operational costs. 
  • Streamlined Inventory Management: When you fulfill orders on time, it helps you facilitate proper inventory management. And everyone knows why inventory management matters for all businesses. Because it ensures that goods are available when needed. Also, it lowers the possibility of overstocking or understocking.
  • Better Demand Forecasting: With order fulfillment, you get essential data which helps you predict future customer demand. So, how do you benefit from forecasting customer demand? Well, it helps you better plan, manage, and control inventory, avoiding overstocking or understocking. 
  • Minimised Order Returns and Refunds: Your customers are less likely to return orders that are delivered on time. Well, that’s one less problem for your business to solve and it can help you save resources and money.
  • Increased Sales and Profits: Customers are more likely to come back to a brand that provides a hassle-free purchasing and shipping experience. Thus, efficient order fulfillment can result in more sales for your business. 
  • Scalability: Another great benefit of fulfilling orders on time! Well, proper order fulfillment processes offer flexibility, helping you scale your business rapidly. What’s more? When you have efficient and precise procedures in place, you can better adjust to market developments and future demand changes.
  • Operations Optimisation: Lastly, your overall business operations are more streamlined and organised when you fulfill orders on time. 

Streamlining Your Order Fulfillment Process- Tips & Tricks

Here are some of the most effective tips and tricks you can adopt to streamline your order fulfillment processes:

  • Choose an ERP System that Matches Your Order Fulfillment Requirements: 

This step is crucial to determine the efficacy and accuracy of your order fulfillment processes. Choosing an ERP (enterprise resource planning) system provides complete tracking of orders, inventory, and other features that enhance your overall business processes. 

You can track the complete order fulfillment process and other operations, including finances and human resources. You can do so through one secure, cloud-based system that is always accessible with the help of an ERP system. Some popular ERP software include Oracle NetSuite, etc.

  • Look for Supplier and Vendor Integrations: 

Advanced ERP systems allow you to connect directly with all your vendors and suppliers. ERP software is well-equipped with all the latest technologies you can imagine. These can range from artificial intelligence to machine learning. 

You can integrate your business’s entire restocking and accounts payment process with your chosen ERP software. The best part is that you can do so without much manual input and handling. Your ERP system may take over once you establish rules, communicate with your suppliers and vendors, and connect with them.

  • Analyse and Meet Your Customers’ Expectations: 

Firms have to figure out what their customer’s preferences are. Post-COVID-19 customers are likely to tolerate or overlook delays and disruptions. Nonetheless, upon receiving an order, it is vital to set out clear customer expectations and give it your all to fulfill them. If something takes longer, contact your clients instantly and inform them. It will enable them to determine when they can expect the order.

  • Ensure Improved Inventory Management and Control: 

If you don’t maintain enough stock, you run the risk of going out of stock when customer demand increases. Not having enough stock for a customer order is not a good sign for your business. Working capital and storage costs may need to be more manageable if you keep excessive inventory. Your ERP’s high-quality inventory management feature will be helpful in this task.

  • Optimise Your Order Fulfillment Process: 

Optimising the order fulfillment process can help you keep your costs down and efficiency high. Discrete order picking, where orders are picked one at a time, and zone and batch order picking, where many orders are picked, are standard order picking methodologies. You can implement these strategies and others to optimise the process. These can include grouping products in a warehouse, picking routes after careful analysis, etc.


So there you have it – a handful of fantastic tips to supercharge how you fulfill orders. Speedy deliveries are a sure-shot way to leave your customers grinning from ear to ear. It will enable repeat purchases from your customers. Timely fulfilling orders is one of the key strategies to creating a loyal customer base. These tips and tricks give you the door to hassle-free and lightning-fast order fulfillment. 

Are there different ways to fulfill orders?

Yes, you can fulfill orders in three different ways. These include dropshipping, in-house order fulfillment, and third-party order fulfillment.

What does order fulfillment include? 

Order fulfillment means fulfilling your customers’ orders. It’s a three-step process involving receiving orders, picking or processing orders, and finally shipping them to the customers.

Who is responsible for fulfilling orders?

Fulfillment managers are responsible for fulfilling orders. They perform all activities related to order fulfillment for an eCommerce business. Their duties also include inventory management and analysing data for better logistics decisions.

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