Retail marketing involves a mix of strategies businesses implement to reach the broader buyer groups and satisfy their demands. Seasonal sales campaigns are a successful marketing strategy to promote products for a specific time of the year.
Such campaigns have become the most significant revenue earners for most retailers. Analysts have found that nearly 56% of Indians prefer Diwali season sales, and 39% prefer to buy during big online sales. At the same time, 36% prefer Dussehra season sales. Other special day sales have a 31% market share, while traditional New Year sales like Ugadi, Pongal, Sankranti, and Christmas have a 20% market share.
As the data indicates, eCommerce retailers have the best opportunity to tap the massive online buying market for season sales. Here, we share some of the best seasonal sales campaigns to inspire you. We also look at such approaches’ potential ups and downs and how you can streamline yours for better results.
Retailing is a convenient way of doing business as you can quickly move from selling one product to another, depending on the market demand. It is flexible and allows you to scale your business at a rapid rate and remain profitable. Depending on your convenience and financial flexibility, you also have the advantage of using a wide range of distribution channels. It also allows you to have a strategy to transition from one sales season to the next, ensuring stable income throughout the year.
Therefore, transitional planning is essential for retailers. You can tap transitional sales for seasonal income by ensuring your between-season inventory aligns with the next season’s inventory and top trends.
Seasonal sales campaigns can help you achieve the following goals:
To have a transitional plan in place for your season sales, here are some strategies:
Seasonal sales are some of the most awaited shopping experiences for customers. But every season may not be a sell-out because of several factors out of your control. Let us consider some of these ups and downs of seasonal sales:
Upsides of seasonal sales
The advantages of seasonal sales are as follows:
Customers are likely to buy during such sales because:
New companies can create their market presence with exciting promotional campaigns and top-notch customer services.
Below are some of the disadvantages of seasonal sales for retailers:
When your business is shut down for the “off” season, having your staff still on “payroll” may be financially unwise. This implies that you will likely encounter another set of people that may give you problems on returning operations.
Seasonal sales are a great way for retail businesses to remain profitable. It gives you great flexibility in the type of products you can sell and the duration you can operate. But the challenge is ensuring you have a transitional plan between sales so your income remains steady throughout the year. You must consider both the ups and downs of seasonal sales before you begin your campaigns!
Seasonal demand refers to the changing buying habits of consumers depending on the time of the year. For example, consumers typically buy different clothing for the summer and winter seasons, creating different product demands.
When you want to market products for a specific time of the year, like Diwali or Christmas, you should study the market for product trends and prices. You should connect with suppliers for the same and adapt marketing strategies for the buyer demography.
Preplanning and strategies are essential to manage seasonal demand. Before the launch of seasonal sales, you need to identify the products, forecast the market, create reserve stock inventory, and use technology to give you the best visibility of your stock movement.
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